You may simply wish to add a link to a specific website to your My House page e.g. Information about Public Halls for hire.
In this example you would add a Virtual layer to the layer group say for Community Centres and then in the Row Settings at the bottom select the green + and add the information that you wished to be displayed including any html.

Here are the results of adding the above information.

Using advanced internal tags

You can add a number of rows which may use the following variable fields.
##postcode##
##easting##
##northing##

Here is an example of the output using the above row information.
The ##postcode## variable has been used for the links and the ##easting## and ##northing## for retrieving the map image.